Author: Bernard Salt
Publisher: Hardie Grant Books (1 February 2006)
Bernard Salt’s The Big Picture provides readers with a broad look at life, work and relationships in the 21st Century, with a particular focus on demographic trends aimed at business. Salt observes the shift of Australian popular and consumer culture through the decades, and the ‘motivational forces that shape the Australian community’.
The Big Picture explores the changing values of generations X, Y and Baby Boomers, and looks at the different etiquettes, protocols and habits of Australian demographic groups.