Page 33 - ACF Young Australians Research Report

Recommendation 4:
Provision of Visibility into Impact
Participants like to see the impact that their donations are having, driven by a strong desire to make a difference. It is important to ensure there are established communication channels between charities and workplaces so that participants can see the difference their donations are making. By providing participants with information on new activities and recent success stories, they will start to feel ownership for the projects and an integral part of the charity’s operations.
The survey asked respondents about their preferred method of being kept updated on their WGP and the associated charities. Their responses were as follows in order of preference:
29 = 65.9% 25 = 56.8% 23 = 52.3% 15 = 34.1%
11 = 25% 10 = 22.7%
4 = 9.1% Posters
2 = 4.5% I don’t want to hear about regular Workplace Giving Programs
1 = 2.3% SMS
Intranet Workplace events
Emails / Stories in the corporate newsletter Meeting the charities in the workplace or onsite
Social networking sites (e.g. twitter, facebook) Presentations / Information Sessions
Discussion with workplace giving champions / colleagues
5 = 11.44% Donation forms made available during the induction process
9 = 20.5%
YOUNG AUSTRALIANS; MOTIVATIONS FOR WORKPLACE GIVING | 2016 31