Page 27 - ACF Young Australians Research Report

5.5 Combined Analysis
There was a great deal of consistency across all groups regarding their motivations to engage in charitable giving generally and Workplace Giving specifically. Four common themes/sub-categories were identified:
• Emotional connection – being able to choose from charities/causes that align with personal preferences. – ‘Having my preferred charity/cause included.’
– ‘To help a charity I believe in.’
– ‘I feel an emotional connection with a charity or cause.’
• Trust – giving to charitable partners that are seen as reliable, trustworthy and financially transparent. – ‘Confidence that selected charities have been properly screened.’
– ‘Knowing where and how my money is being spent.’
• Visibility – participants can see the impact that their donations are having and the difference that their WGP is making.
– ‘I can see the difference we make as a team.’
– ‘I want to make a difference.’
• Financial concerns – giving being influenced by issues such as level of income, donation matching and tax effectiveness.
– ‘Salary/level of income.’
– ‘My employer matches my donations.’
– ‘Regular Workplace Giving is tax effective.’