Page 23 - ACF Young Australians Research Report

5.3 Motivations for Young Australians
Survey respondents were asked to indicate the value they placed on various factors/motivators related to charitable giving generally and Workplace Giving specifically. A Likert scale was used which allowed respondents to rate various factors on a scale of 1-5. The survey was hosted online using Google Forms software which enabled the questions to be tailored depending on the respondent’s current employment status and access to a WGP (for more information on survey construction, please see the flowchart at Appendix 4). The results were segmented into three groups:
• Current Workplace Giving participants.
• Non-Workplace Giving participants (those with access to a WGP who chose not to participate).
• No Access to Workplace Giving (those unemployed or without access to a WGP).
The data collected on motivations was also further segmented into two age groups (15-24 year olds) and (25-35 year olds) for the reasons outlined previously. However, it was found that the motivations were generally similar between the two groups and the sample size is probably not large enough to differentiate between the motivations of the two groups or make any definitive claims/statements.
Current Workplace Giving participants
Existing Workplace Giving participants valued the convenience and tax-effective nature of donating through a WGP. The administrative burden associated with charitable giving evidently acts as a strong deterrent to prospective philanthropists. Participants also placed high value on: having their preferred charities and causes included in the program, donation matching to maximise the social impact of their charitable dollar and being able to see the difference their money was making through updates and feedback.
Regular Workplace Giving is convenient
Regular Workplace Giving is tax-effective
Having my preferred charity / cause included
My employer matches my donations
I can see the difference we make as a team
25-35 year olds 15-24 year olds
0
1 2
3 4 5
I like seeing the impact of my donations on the communities I donate to. Tom, 19
YOUNG AUSTRALIANS; MOTIVATIONS FOR WORKPLACE GIVING | 2016 21