Page 20 - ACF Young Australians Research Report

5.1 Research Findings and Analysis
63.8% of those surveyed had a WGP at their organisation. 66% of the older group had access to a WGP compared to 44% of the younger group. These results are likely not representative of the broader population as the survey was widely distributed through partner organisations who had established WGPs.
Interestingly, 15.4% of all participants were unsure of whether their workplace had a WGP. This suggests that there are individuals with access to a WGP that are unaware of it. This hypothesis was confirmed in interview responses that they would donate if they knew about the WGP and their finances allowed them to donate.
Does your workplace currently have a Workplace Giving Program?
No = 20.8%
I don’t know = 15.4% Yes = 63.8%
Early awareness of WGPs is crucial for Young Australians to commit their salary to them. This is because this segment has relatively lower income. Therefore, if they have already donated to causes outside of the workplace due to a lack of awareness of their own company’s giving scheme or volunteering projects, they do not have the resources to also participate in those initiatives.
One interviewee had a WGP but was unaware of it as she joined through the company’s volunteering program initially. However, as part of the company’s induction process, employees are given the opportunity to take part in their WGP when they begin working. Communication of the WGP throughout this company has been low and it is not promoted well throughout the organisation. Despite having a dedicated link to the WGP on their website, most employees would not look at the company’s webpage as it is more outward facing and directed at clients and customers.
There are compelling reasons why donating in the workplace is better (such as convenience, to help the company with its CSR recognition), but many young people do not understand the value of donating through the workplace.
Caroline, 22
18 YOUNG AUSTRALIANS; MOTIVATIONS FOR WORKPLACE GIVING | 2016