Page 16 - ACF Young Australians Research Report

4.1 Quantitative Research: Survey
The ‘Young Australian Workplace Giving 2015’ survey was modeled on ACF’s ‘Workplace Giving in Australia 2011 Employee Survey’. Its purpose was to obtain a broad understanding of the current donating and volunteering habits of Young Australians and to gather data on the motivations that drive this segment to engage in Workplace Giving. Qualitative research in the form of interviews was undertaken to gain a more in-depth understanding of the motivations found in the survey. The survey collected both numerical and categorical data, like preferred charities, causes and motivations as well as donation amounts.
While the questions in the 2015 survey were similar to those in the 2011 survey, the response options were updated to remain relevant. For example, the ‘list of causes’ Young Australians may have donated to was updated to include new events such as the Nepal Earthquake and the MH370 Malaysian flight recovery. The ‘motivation’ options were also adjusted to reflect potential Young Australian influences.
Google Forms was used to host the survey online as it is more accessible for corporations that have strict firewall settings. It also allowed the questions to be tailored depending on the respondent’s employment status and access to a WGP (see Appendix 4 for the survey construction).
The survey was distributed to the Young Australian employees (‘younger’ and ‘older’) and customers of ACF’s partner organisations and the personal, student and professional networks of the project team. Senior management from partner organisations were engaged to ensure the survey was widely distributed.
Over 170 participants completed the ten minute survey. Questions were structured in a variety of ways to hold the respondent’s interest and allow a diverse range of data to be sourced. The Likert scale was used to quantify the value that respondents placed on various factors/motivators. The survey was split up into sections covering socio-demographic attributes, Young Australians’ awareness of Workplace Giving, Young Australians’ Workplace Giving habits, and what could motivate Young Australians to engage in giving or give more.
14 YOUNG AUSTRALIANS; MOTIVATIONS FOR WORKPLACE GIVING | 2016