Page 15 - ACF Young Australians Research Report

04 Methodology
The effectiveness and cost of various empirical data collection and research methods were analysed to determine the best methodology for conducting empirical research into the Workplace Giving motivations of Young Australians. The three main methodologies considered were qualitative research, quantitative research and combined qualitative and quantitative research.
A combination of qualitative and quantitative research tools was decided as the most thorough and effective mechanism to determine the factors that motivate Young Australians to engage in payroll giving. Whilst potentially more resource intensive, this method was chosen to maximise the reliability of the data and its accuracy.
The reliability of results depends to an extent on the sample size of the study. In order to maximise reach, ACF’s employer connections were leveraged as well as the personal, professional and social networks of the project team.