Page 13 - ACF Young Australians Research Report

and promoting action, such as engagement with WGPs. For example, in terms of presentation of information, YouTube is extremely popular amongst younger people and users posted thirty-five hours of content every minute to the popular video-sharing platform35. In terms of effective content dissemination, videos should be edited into shorter, emotionally impactful clips by limiting the video to 3-6 minutes as the attention span of individuals is highest during this timeframe36.
Using a social media platform like Youtube is an effective way to engage the target demographic, while reaching a broad and diverse viewership. For example, interviews can be conducted in collaboration with a relevant Youtube personality that already has an established subscriber-base. The upload will generate viewer comments and discussions on the topic in the sidebar.
3.4 Identification of gaps
There are a few publications, such as the 2015 Millennial Impact Report, that address young employees’ Workplace Giving habits and motivations for giving. However, there are no substantial reports on the giving trends of Young Australians specifically. Therefore, the largest research gaps are the giving habits, motivations and barriers to giving for Young Australians. As such, the survey conducted and this report provides specific insight into the habits of Young Australians that can be compared to the attitudes of the Young Americans surveyed as part of the 2015 Millennial Impact Report.
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